As we journey through the 35th year of Astute Media being in business, we wanted to take a trip down memory lane, looking back to our humble beginnings, and the journey we as a business have been on and continue to travel.

Whenever we work with new or existing clients on social media content and platforms, we always conduct a social media audit to give us a snapshot of how the accounts and platforms are currently performing. We have even baked the process into our social media training delivery modules.

When we deliver training sessions or have meetings with our clients about social media, the discussion always seems to naturally gravitate toward how to get the most out of Instagram.

If you are a business in or around Solihull, or even if you just have clients in the Borough, this is a must-visit event to build your network and connect with local businesses who have the potential of becoming clients or suppliers.

Throughout the year, there are many opportunities for you and your business to take advantage of seasonal content on social media platforms and your website.

TikTok is a social media platform that is focused on short looping videos ranging from 15 to 60 seconds. The platform allows users to create fun, casual and engaging videos

Crafting visual content for social media can be a tricky affair, especially if you want to create visually compelling content. Creating visuals from scratch can be time-consuming, and it can also become expensive if you use stock image sites like Shutterstock.

Even though we are loyal fans of the iconic square posts, Instagram insists the change makes content more engaging and eye-catching on mobile screens. Sadly, there’s no going back—squares are no longer the standard, and we’ve all got to embrace this vertical reality (especially when we consider how many users access the platform on their mobile devices). What About Older Posts?  If your grid suddenly looks disjointed, you may need to revisit older images or Reels covers desig