Seasonal marketing can create some of the biggest opportunities in your content calendar. Christmas, Black Friday, Easter, summer holidays and major industry events all give businesses a reason to connect with their audiences through timely and relevant content. But what is the secret to successful seasonal marketing?

Business events can be a powerful way to raise awareness, build relationships and generate new opportunities. Whether you are organising a workshop, networking session, product launch or webinar, the event itself is only one part of the process.

The biggest risk with AI isn't that it replaces marketers. It's that every business starts sounding the same. From blogs and social captions to video scripts, email campaigns, reports and content planning, AI tools are changing how marketing agencies and internal marketing teams work, but working faster and outputting more does not always mean better.