Astute Media Ltd is a trading name of J M Bailey Communications Ltd (“we”, “us”, “our”).
We are committed to protecting your privacy and handling your personal data in a transparent and secure way.

This Privacy Policy explains how we collect, use and protect personal data when you visit our website or interact with us.

 

Who We Are

Legal entity: J M Bailey Communications Ltd
Trading name: Astute Media
Address: 30 New Road, Solihull, West Midlands, B91 3DP
Email: info@astutemedia.com

For the purposes of UK data protection law, we are the data controller.

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What Personal Data We Collect

We may collect and process the following types of personal data:

• Name

• Email address

• Company name

• Telephone number

• Any information you choose to include in contact forms or enquiries

• Information submitted when downloading content or signing up to our newsletter

• Marketing preferences

• Website usage data (via cookies and analytics tools)

• Call data relating to inbound enquiries (not call recordings)

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How We Collect Personal Data

We collect data when you:

• Complete a contact or enquiry form

• Download content from our website

• Sign up to our newsletter

• Interact with our website via cookies and tracking technologies

• Contact us by email or phone

 

How We Use Your Data

We use your data to:

• Respond to enquiries and provide information about our services

• Send marketing communications where you have opted in

• Improve our website, services and marketing activity

• Monitor website performance and user behaviour

• Understand how marketing activity generates enquiries and calls

We only use your data where we have a lawful basis to do so.

 

Lawful Basis for Processing

Under UK GDPR, we rely on the following lawful bases:

• Consent – where you have opted in to marketing or newsletters

• Legitimate interests – to respond to enquiries, operate our business and improve our services

• Legal obligation – where required to comply with the law

You can withdraw consent at any time.

 

Marketing Communications

We send marketing emails only to people who have opted in via our website forms or where a soft opt-in applies following an enquiry.

All marketing emails include an unsubscribe link, and you can opt out at any time.

 

Call Tracking

We use call tracking to understand how marketing activity generates enquiries and to improve performance.

• Calls are not recorded

• Call data is used for analytics and performance insight only

• If call recording is introduced in future, appropriate notifications and safeguards will be put in place

 

Analytics, Cookies and Tracking

We use tools including:

• Google Analytics 4

• Google Tag Manager

• Google Ads conversion tracking

• Meta (Facebook/Instagram) Pixel

• LinkedIn Insight Tag

• Call tracking technology

These tools help us understand how visitors use our website and how our marketing performs.

Cookies are managed through Wix Cookie Control.
For more information, please see our Cookie Policy.

 

Who We Share Data With

We do not sell or share personal data with third parties for marketing purposes.

Some data is processed by trusted service providers acting as data processors, including:

• Website hosting (Wix)

• Analytics and advertising platforms (Google, Meta, LinkedIn)

• Email marketing platform (Campaign Monitor)

• Internal systems (Microsoft SharePoint / OneDrive)

These providers only process data on our instructions and are required to keep it secure.

 

International Data Transfers

Some of our service providers are based outside the UK or EU.
Where this happens, appropriate safeguards are in place to protect your data in line with UK GDPR requirements.

 

How Long We Keep Your Data

We keep personal data only for as long as necessary:

• Enquiry data: as long as required to respond and follow up

• Marketing data: until you unsubscribe

• Analytics data: in line with platform retention settings

 

Your Data Protection Rights

You have the right to:

• Access the personal data we hold about you

• Request correction of inaccurate data

• Request deletion of your data

• Object to or restrict processing

• Withdraw consent at any time

• Lodge a complaint with the Information Commissioner’s Office (ICO)

To exercise any of these rights, contact us at info@astutemedia.com.

 

Security

We take appropriate technical and organisational measures to protect personal data against unauthorised access, loss or misuse.

 

Links to Other Websites

Our website may include links to third-party sites.
We are not responsible for their privacy practices and recommend reviewing their policies separately.

 

Changes to This Policy

We may update this Privacy Policy from time to time.
Any changes will be published on this page with an updated revision date.