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Generative AI for Content Creation

Practical AI training for businesses that need results, not theory.

What's it about.

Learn how to use generative AI to plan, write and optimise content that actually works in the real world, without sounding generic, risky or off-brand.

This 3.5-hour live online course is designed for business owners and marketing leads who want to use AI confidently, ethically, responsibly and commercially, not just experiment with it.

 

Built and delivered by the astutemedia team, a UK agency using AI every day across live client campaigns.

  • Wed 18 Mar
    18 Mar 2026, 14:00 – 17:30
    Teams Conference
    Quickly create more, improved content without losing your human voice, by using AI as a creative partner to plan, write and design practical content while protecting brand integrity and quality.
  • Wed 25 Mar
    25 Mar 2026, 09:30 – 13:00
    Teams Conference
    Quickly create more, improved content without losing your human voice, by using AI as a creative partner to plan, write and design practical content while protecting brand integrity and quality.
  • Wed 01 Apr
    01 Apr 2026, 09:30 – 13:00
    Teams Conference
    Quickly create more, improved content without losing your human voice, by using AI as a creative partner to plan, write and design practical content while protecting brand integrity and quality.

Dig deeper.

  • Most people know AI can help with content.
    Far fewer feel confident using it properly.

    Businesses are under pressure to:

    • Produce more content, faster

    • Maintain quality, accuracy and brand tone

    • Avoid compliance, reputation and credibility risks

    • Make sure AI actually saves time not creates more work

    This course exists to remove that uncertainty.

    No hype. No theory. No “look what AI can do” demos.
    Just clear, practical ways to use AI as a reliable content tool inside a real business.

  • By the end of the session, you’ll be able to:

    • Use AI to generate useful first drafts, not bland copy

    • Write strong prompts that consistently produce better outputs

    • Adapt AI-generated content to different audiences, tones and channels

    • Build simple, repeatable workflows for blogs, emails and social

    • Sense-check, edit and fact-check AI outputs with confidence

    • Understand where AI genuinely saves time and where human judgement still matters

    Most importantly, you’ll know how to apply this safely and practically in your own business.

  • This is a practical working session. You’ll be writing prompts and shaping outputs live during the course.

    We focus on real, everyday marketing activity, including:

    • Turning rough ideas into usable blog posts and articles

    • Planning content themes and outlines with AI

    • Creating social media calendars and post variations

    • Writing email sequences and campaign messages

    • Generating ad copy, landing page ideas and SEO snippets

    • Improving clarity, structure and tone not just speed

    You’ll see where AI accelerates content creation, and how to stay in control of quality and accuracy.

  • This isn’t delivered by generic AI trainers.

    It’s built by a UK agency that:

    • Runs live campaigns for real businesses

    • Uses AI under commercial pressure and time constraints

    • Understands brand risk, compliance and reputation

    • Has tested what works, and what doesn’t, in practice

    We don’t teach theory.
    We teach what we use ourselves.

  •  

    This course works particularly well for:

    • Business owners

    • Marketing and communications leads

    • Sales and business development teams

    • SMEs and mid-sized organisations

    • Teams responsible for content, visibility and growth

    No technical background or coding experience required.

    • Live online session

    • 3.5 hours

    • Maximum of 8 delegates to keep it interactive

    • Prompt writing and examples done live during the session

    • Delivered by the astutemedia team

    You’ll join online with your computer and work along as we go.

  • The course is £155 + VAT per delegate.

    Places are intentionally limited to keep the session practical, interactive and valuable for everyone attending.

    Booking is confirmed immediately on payment.

  • Wed 18 Mar
    18 Mar 2026, 14:00 – 17:30
    Teams Conference
    Quickly create more, improved content without losing your human voice, by using AI as a creative partner to plan, write and design practical content while protecting brand integrity and quality.
  • Wed 25 Mar
    25 Mar 2026, 09:30 – 13:00
    Teams Conference
    Quickly create more, improved content without losing your human voice, by using AI as a creative partner to plan, write and design practical content while protecting brand integrity and quality.
  • Wed 01 Apr
    01 Apr 2026, 09:30 – 13:00
    Teams Conference
    Quickly create more, improved content without losing your human voice, by using AI as a creative partner to plan, write and design practical content while protecting brand integrity and quality.

If you want to turn AI into a safe, practical and scalable content tool rather than a source of noise or risk, this course will give you the clarity and confidence to do exactly that.

Ready to use AI properly in your business?

Let's make something incredible together.

Ready to make your brand stand out? Let’s collaborate to create designs that speak volumes.

Reach out to astutemedia today to discuss how we can elevate your brand and drive growth. We are here to help you succeed.

0121 546 0090

Contact us

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