Driving Trust Group UK Online

Astute Media have work with Trust Group UK, the Midland's leading Volkswagen dealer group, for nearly 3 years across their whole online marketing and web development strategy. By working closely with Trust Group UK's internal team, we have reacted quickly to the rapidly changing requirements of a successful automotive group.

Requirements

• Design a lead generating website to promote new and used cars for sale, which reflects the Volkswagen Brand Trust Group represent
• Allow Trust Group UK team members to manage their used vehicle stock
• Reduce the amount of time spent administering vehicle stock
• Integrate with third party systems such as Autotrader and POR
• Increase the number of targeted visitors to the website
• Integrate online marketing with traditional marketing solutions

What We Did

• Developed the site using a .NET framework, designed with Volkswagen Brand 'feel'
• Developed a second'budget' branded website to sell used cars
• Created a bespoke stock manager that allowed the team to add, modify and remove stock, change pricing, add to particular listings within the site and even update photos of the cars
• Integrated a feed from Portfolio, a third party photographic services provider, directly into the stock manager
• Integrated a feed exporter for Autotrader and other third parties into the stock manager
• Developed an SEO strategy to grow the number of visits to the site
• Managed PPC on a tactical basis around sale events to boost traffic levels at key sales periods
• Continually updated the website with promotional content to coincide with traditional advertising activity

Benefits to Trust Group UK

• Developed the site using a .NET framework, designed with Volkswagen Brand 'feel'
• The stock manager allowed the Trust Group UK team to quickly and easily modify pricing to react to ever changing market factors
• The integration of the Portfolio feed reduced the amount of time spent entering vehicle details by 66%
• The SEO strategy increased visits to the Trust Group site by 145% during 2008
• The tactical PPC campaign doubled visits to the site at key periods

To find out how Astute Media can help your online business, get in touch.